KAPPA push to open new ski equipment, early in November,Basketball shoes for sale a new slogan on the interpretation of KAPPA "WE ARE ONE" major marketing campaign launched this
Early October 2009, KAPPA push to open new ski equipment, early in November, a new slogan on the interpretation of KAPPA "WE ARE ONE" large-scale marketing campaign for this launch, the Declaration is: "Never to campaign to suppress the excessive demands of fashion ; fashion never to give up on the movement of desire. "
KAPPA are "mashups" of the product, this brand from Italy, the first "back to back" logo, because of the last century 60's popular trend of integration of gender clothing. Then, KAPPA starting from the casual, but also into the youth sports market, once again promoting the sports and leisure "mashups." The end of 2009, KAPPA this advertising campaign in China, once again stressed that the combination of sports and fashion, the so-called "WE ARE ONE", and the KAPPA brand lines can be described as the same strain.
However, sports fashion mix and match strategy that sounds reasonable Wholesale dunk shoes, there can be a beautiful trap!
WE ARE ONE What is this? Explained in KAPPA, the integration of sports and fashion, is the sports, fashion, sexy, tasteful fusion. However, it would not be nothing?
I remember a few years ago, first arrived in Jinjiang, we found a very interesting phenomenon, the road is full of celebrity endorsements of various sports and leisure shoes, billboards, virtually every well-known Hong Kong and Taiwan singer and star, but it is the fastest growing strategy is to take the sports stars Anta.
Recall that the most famous international sports apparel brand Nike, Adidas, Li Ning, China's most famous, too, is to take sports star strategy. They do not fashion it? They also have a lot of fashion elements, they actually will integrate elements of fashion apparel, but they are very clear sports brand Wholesale nike shoes. Casual wear brand is representative of what? Giordano? Metersbonwe? Jeanswest? Semir? They are designed in the same infusion of sports and fashion elements, but they are very clear and casual wear brand. Fashion apparel brand what is it? LV, VERSACE, PRARA, ARMANI, BOSS ... ... they are not lacking in the design of leisure factor, and their fashion status, it is important.