It may seem like Ed Hardy is an overnight success - the tattoo brand has popped up and gained a ton of street creed within a few short years. Ed Hardy merchandise is spreading like wildflower in every department store that I’ve frequented. I see people wearing the line everywhere I go and even Gucci has caught onto the trend in its Tattoo Heart Collection ad featuring Rihanna.
10. Ed Hardy has actually been around for a few decades. The man behind the tattoos,lacoste store, Don Ed Hardy (pictured below), is a tattoo artist whose origins begin wow gold in the late 1960s while studying printmaking at the San Francisco Art Institute. While acting as an understudy of Sailor Jerry Collins in Hawaii, Ed Hardy refined his craft to produce graphic, detailed designs melded by his interest in American, Japanese tattoo work, surf, and the look we see on hot rod cars. Today, Ed Hardy is retired. But Christian Audigier of Von Dutch fame licensed the name in 2004 and drew upon Ed’s work to create the pop culture brand we know now.
11. It may seem like Ed Hardy is an overnight success - the tattoo brand has popped up and gained a ton of street creed within a few short years. Ed Hardy merchandise is spreading like wildflower in every department store that I’ve frequented. I see people wearing the line everywhere I go and even Gucci has caught onto the trend in its Tattoo Heart Collection ad featuring Rihanna.